Western commercialism can take a back seat - We managed to invent or a least commercially promote various 'days' like Mothers, Fathers, and Valentines with the shops and gift industries happy to convince us to buy a few cards or splash out on some flowers or chocolates. But all this fades into to background compared to the Hajj.
The Hajj is the annual pilgrimage that Muslims are obligated to make at least once in their lifetime and must be a travel agents dream. Pilgrims travel Mecca, Islam’s holiest city, and the pilgrimage is one of the religion’s chief obligations. It typically lasts five days is one of the greatest religious events in the world, with many Muslims, travelling long distances and incurring huge expenses.
If only we had the foresight to make Christmas or Easter a pilgrimage, Mr Branson or British Airways would be quids in getting us all to the Holy Land. Come to think of it, the last times hordes of Christians went to the Holy Land things didn't turn out well. I think I'll stick with a visit to Hallmark on line.